The NFL season is in high gear — a fact that pleases the roughly 64 percent of Americans who watch football. The season rolls on despite the now constant news about concussions in the sport.
The recent TV documentary League of Denial and the book by the same name claim that for years the NFL had denied and covered up evidence linking football and brain damage. Is the concussion conversation challenging this country's deep love for the game?
Apparently, not very much. Open a magazine, turn on a TV, and the new NFL ad campaign asks, "Why do you love football?"
"It doesn't matter if you're a coach or parent, player or fan. If you love football, now's your chance to tell your story. Go to togetherwemakefootball.com. If you're story's chosen, you could end up at the Super Bowl, just like I did," a boy says in one ad.
Whether intended or not, the ads have also helped blunt severe criticism facing the NFL in recent years. There was the massive concussion lawsuit pitting thousands of former players against the NFL — the league's potential liability was enormous. And League of Denial was poised to hit TV screens and bookstores, exposing more darkness.
But a week before the season started, the NFL settled the suit. And by the time League of Denial aired last week on PBS, many more football...